THE good. The Bad. The blurry.
THE IDEA
We celebrated the photos that aren't perfect, but somehow end up meaning the most. The Good, The Bad, The Blurry is a love letter to real life in all its messy, chaotic, slightly out of focus glory.
A campaign for Amazon Photos about life's imperfectly perfect moments. ROLE
Art Director
SCOPE
Concept · storyboards · film
The TeaM
Associate Creative Director, Copy: Clark Davis
Director of Client Services: Chip Cook
Executive Producer: Spencer Gilliam
Integrated Project Manager: Hayley Palermo