Get your pass in gear
THE IDEA
“Get Your Pass in Gear” is an edgy, urban campaign for the Boston Bikes Pass, bringing bold typography and gritty street textures to billboards, social, and digital placements across the city. The campaign promotes affordable Bluebikes memberships while capturing Boston’s energy and inspiring more people to rethink how they move through it.
A citywide campaign putting Boston’s bikeshare benefits into high gear.ROLE
Art Director
SCOPE
Concept · identity · digital · social · OOH · motion
THE PROCESS
The key to getting Bostonians on board with bike passes? A campaign as bold as the city itself. From concept to execution, I helped bring “Get Your Pass in Gear” to life, creating a playful visual system designed to capture the energy of biking through Boston. Working closely with the City of Boston team, we built a campaign that could stand out across the city and get more people on two wheels.
The TeaM
Executive Creative Director: Jen Perry
Associate Creative Director, Copy: George Sloan
Associate Creative Director, Art: Amanda Bauhan
Photographer: Brian Nevins