TOOLS FOR PARENTS

THE IDEA

Reimagined ESRB’s Family Gaming experience with a warmer, more approachable visual system that makes trusted information feel clear, modern, and easy to navigate. The redesign balances playful gaming cues with the credibility parents expect from ESRB.

A fresh, approachable digital home for ESRB’s trusted family gaming guidance.

ROLE
Art Director

SCOPE
Web design

THE PROCESS

I started by auditing the existing Family Gaming pages to identify opportunities to simplify the experience. From there, I reworked the information hierarchy and page structure, explored wireframes, and developed a flexible UI system that could scale across 50+ pages while keeping the experience consistent and easy to navigate.

Pages Designed

Family Gaming Guide

  • Selecting Appropriate Video Games

  • Playing Multiplayer Games Online

  • Managing Screen Time

  • Establishing Household Rules

  • Child Accounts and Parental Controls

  • Privacy Tips For Parents

Mobile App

Parental Controls for Video Games

  • Nintendo Switch

  • Nintendo Switch 2

  • Playstation 5

  • Playstation 4

  • Xbox

  • Windows PC

  • Meta Quest

  • Other Platforms