Saturday
is race day

THE IDEA

The NFL can keep Sundays. SuperMotocross claimed Saturdays and renamed them Race Day. A bold, high energy campaign built for digital and social, capturing the speed, grit, and adrenaline of the sport and making Saturday synonymous with racing.

A high-energy campaign bringing the adrenaline of SuperMotocross to every screen

ROLE
Art Director

SCOPE
Concept · identity · digital · social · motion

THE PROCESS

I developed the Saturday Is Race Day concept and wrote the campaign line, turning a simple fan insight into a platform for SuperMotocross.

From there, I led the art direction and visual development, designed key campaign assets, and worked with the motion team to bring the idea to life across digital, social, and video.

The concept stuck. Saturday Is Race Day has now been used as a SuperMotocross campaign platform for three seasons.

The TeaM

Executive Creative Director: Jen Perry

Associate Creative Director, Copy: George Sloan

Associate Creative Director, Art: Amanda Bauhan

Senior Motion Designer: Owen Neuburger

Music: Chris Borelli