Saturday is race day
The NFL can keep Sundays. SuperMotocross claimed Saturdays and renamed them Race Day. A bold, high energy campaign built for digital and social, capturing the speed, grit, and adrenaline of the sport and making Saturday synonymous with racing.
The TeaM
Executive Creative Director: Jen Perry
Associate Creative Director, Copy: George Sloan
Associate Creative Director, Art: Amanda Bauhan
Senior Motion Designer: Owen Neuburger
Music: Chris Borelli