Sign up to keep up

THE IDEA

A full throttle digital and social campaign that captures the speed and focus it takes to keep up with SuperMotocross. Sign Up to Keep Up made following the sport part of the thrill, rallying fans worldwide and driving awareness and subscriptions for the SuperMotocross Video Pass.

All the racing. All season. Right in your feed.

ROLE
Art Director

SCOPE
Concept · identity · digital · social · OOH · motion

The TeaM

Executive Creative Director: Jen Perry

Associate Creative Director, Copy: George Sloan

Associate Creative Director, Art: Amanda Bauhan

Senior Motion Designer: Owen Neuburger