THE mAGIC Inside

THE IDEA

We brought the technology we rarely think about into the spotlight. The Magic Inside is a celebration of the invisible innovation working behind the scenes to make everyday experiences feel effortless.

A campaign for Sofi Tech Solutions that brings the invisible technology powering everyday life into view.

ROLE
Art Director

SCOPE
Concept · storyboards · 3D

The TeaM

Associate Creative Director, Copy: Jess O’Brien

Motion Designer: Owen Neuburger