Your Partner
in Crime
THE IDEA
True crime fans don't just want to hear the story. They want to investigate it. They trade theories, hunt for clues and willingly disappear down internet rabbit holes in search of the truth.
"Your Partner in Crime" positioned Wondery Exhibit C as the accomplice in that obsession.
An award-winning campaign for Wondery's true crime hub, Exhibit C.
ROLE
Art Director
SCOPE
Concept · identity · digital · social · OOH · motion
AWARD
Hatch Award | Multi-Platform Campaign
THE PROCESS
I partnered with a copywriter to develop the campaign concept, then helped sell the idea to the client and define its visual world. Inspired by modern internet sleuthing, the campaign combined browser tabs, rabbit holes and armchair detective culture with the darker undertones of true crime.
I art directed and designed the digital and social campaign, creating custom webpages, interfaces and graphic elements while collaborating with a motion designer to bring the concept to life in video.
THE VISUAL WORLD
Hero Video
Product Video
The TeaM
Executive Creative Director: Jen Perry
Associate Creative Director, Copy: George Sloan
Design Team Lead, Motion: Renn Bauhan
Senior Motion Designer: Owen Neuburger